Response and reputation strategy…… Part II – Take no prisoners!

With almost everyone having internet access, it is easy to find complaints about products or services. It is an art to know how and when to respond. Check out this video on tactics for social media responses: Take no prisoners! … Continue reading →

 

Response and reputation strategy…… Part I – Harden up and dont take it personal

“Mistakes are a fact of life. It is the response to the error that counts.” Nikki Giovanni quotes (African-American Poet, b.1943) How and when you respond is vital to any social media marketing strategy. Like in the real world – … Continue reading →

 

€�To answer? That is the question….”

A good name, like good will, is got by many actions and lost by one. Lord Jeffery Customers are now talking about your product, your service or even you – the good,the bad or the ugly… What should you do? … Continue reading →

 

How to stay engaged in battle..

You know “how” to engage with your customers and “what” vehicles you are going to use. Now you need to work out the “when” . Discipline is essential for social media activity. This article gives examples of scheduling. What should … Continue reading →

 

€�Fail to plan, plan to fail”

I recently read that buying real estate is all about location, location, location. Well social media marketing is all about purpose, purpose, purpose. SMM is time intensive but a cost effective way to communicate with your customers. Prior to engaging … Continue reading →

 

Going into battle ….. scars and all!

Twitter, Facebook, Linkedin, blogs, FourSquare and Youtube… you need not fear these insurgents. They will become essential to your social media marketing strategy. Any small business is great at what it does and must focus on what it does well. … Continue reading →